Search Engine Optimization or SEO means a method of optimizing technical configuration, content relevance, and link popularity so search engines will find the site more easily, and it will rank higher.
As your audience's information demand grows over time, markets are catching up to become more competitive. This is making search engines adjust to these needs, but at the same time, it is creating a challenge in return. That is why we have created this article, which will let you know exactly what to expect within the digital world of SEO and exactly how to deal with it for 2022.
Every rollout of algorithm updates, Google reconsiders the search engine results (SERP) ranking of websites. They do it by taking note of the web page's expertise, trustworthiness, and authoritativeness. The Google Search algorithms are updated thousands of times each year to guarantee the most relevant and reliable results will appear at the top of the list. According to Google, in the past five years of commitment to frequent updates embedded onto the search engine, the number of irrelevant results appearing on search results pages has been reduced by over 40%. Moreover, Google's algorithm updates hope to improve user experience by helping them find what they're looking for instantly.
Now let’s look at the most recent and useful updates to take note of.
Page Experience Update
The long-anticipated Page Experience update rolled out in 2021 now considers several factors that contribute to creating an optimal browsing experience for users. Google evaluates each factor separately and calculates an overall 'page experience' score. Marketers can now access Page Experience scores in a new report found in Google Search Console.
Link Spam Update
In the Google Search Central Blog post under the subheading 'Improving our systems to fight link spam.' Google announced the Link Spam Update. They said "In our continued efforts to improve the quality of the search results, we're launching a new link spam-fighting change today - which we call the 'link spam update...,"
It is recommended that SEO professionals and marketers should follow best practices when it comes to inbound and outgoing links, creating excellent content, and improving the overall user experience.
Broad Core Update
Google makes changes to its ranking algorithm that affect many indexed web pages as part of its core updates. The updates are designed to increase the relevance and quality of Google search results by reordering search rankings for indexed web pages.
Google introduced using passages from pages as a ranking factor in 2021 in the United States. Then, in a later update, Google's intention of rewarding product reviews that are comprehensive, detailed, and of higher quality became apparent.
Additionally, Google also rolled out Multitask Unified Model or MUM, described as 1,000 times more powerful than BERT with its use of artificial intelligence. MUM has trained across at least 75 different languages. Google Search already uses MUM technology in practical ways, including processing and understanding vaccine information queries and helping users explore and discover topics.