SEO stands for search engine optimization. It is the way you optimize your content and website in ways that make Google understand it in order for them to rank it high for particular keywords. More people click on the higher website rank on Google, which is why ranking highly is so important as this will then convert to sales.
In this article, we let you know about some of the simplest and most effective tips you need to know as a beginner to improve your SEO.
1. Use Keywords
The most important thing in SEO is to choose the right keywords. The keywords you use have to be relevant to the topic of your content, so search engines can index it correctly. You also want to make sure the keywords used will be easily searchable by your customers as there is no point using it if no customers are searching for it, as this would just be like selling a product that no one wants to buy.
There are different types of keywords you need to pay attention to:
Long-Tail Keywords are groups of keywords that usually include 4 or more words that obviously specify what the customer is searching about. By using these you may get less traffic, but the traffic you do get will be of a higher quality as the customer has used such a specific search.
LSI Keywords in your content will make Google understand the relevance to your topic better. They are simply the keywords that are related to the subject that you are writing about. Adding LSI keywords is important because more search engines are searching for more topic match instead of a keyword match when looking for results.
2. Make Quality Content Longer
You can place more keywords in your content if it is longer. However, you have to ensure that your quality remains with long informative posts. Longer articles also will help increasing Dwell time. Dwell Time is the time that passes before the person gets back to the result page searching again.
3. Fresh Content
This is important for SEO as it alerts Google that you are active. If you have been posting fresh content regularly and you get a little stuck with how to continue keeping your content fresh, a good tip is to update your popular posts that are already existing on your website. Just add some relevant and present information and repost them with the new date.
4. Optimize The Title, Meta, Heading And Subheading Tags
The Title is the strongest tag indicator on the page that will carry some significant weight for your SEO ranking. In order to optimize your title tag you need to ensure:
All titles should be unique
60 character is the maximum length, including spaces
Title tags should include your target keywords
Use modifiers in titles (Modifiers are words that describe your title and they are used with primary keywords).
Avoid stuffing it with a lot of unwanted keywords
A meta description is a short text under the URL that is used to describe what the article is about. Meta description has to be put in the <head> tag of the HTML of the page and has to be not more than 160 characters for the best results. It is really important to get this right as it is what users see when they choose to click on your website or not. It is also really important as it is how Google will probably use it to understand what your blog post is about. It's important to add keywords in here so it will attract more readers.
Headings and subheadings are the titles or that users view on the page. There has to be only one “H1” tag on every web page, and this heading has to include the major keyword your article is about. Google checks these tags just as it would a title tag.
5. Optimize Your URLs
URLs are very significant for your SEO. Make sure to keep your URLs as easy as possible. You need to have readable and simple URLs to give a logical URL structure. Use text instead of numbers. It should also be as short as possible and your main keyword should be included.
6. Optimize Your Images
People tend to recognize and process visual materials much faster and easier than texts. They are more appealing than reading a lot of paragraphs endlessly. However, Google will have difficulty understanding photos so you have to simplify for them to be able to index them the right way. Using alt text in HTML code describes what the image is about so every image has to have an accurate and detailed alt text that describes it. It's also very important to optimize images as it will enhance the chances to have high rankings on Google images that will generate more traffic for your website eventually.
Backlinks are when a website mentions another website and links to it. They are a very important part of SEO and are the main deciding factor that will help your website to increase the rank. It's important however that these backlinks come from quality sources. Google thinks that the more high quality and relevant you have, the more beneficial your website has to be for people. Quality backlinks have to be one of your essential SEO priorities as it can skyrocket your ranking easily. Obviously we can help with these!
8. Link To Others
Outbound links are links that refer to other websites. When you link other websites to your own content, it will help Google understand more about what your page about. Having relevant and high-quality outbound links will enhance your SEO as your website will seem trustworthy.
9. Internal links.
We know backlinks are important but don't underestimate the importance of internal links. This is where you actually link to yourself within your content. These links will allow users to read more articles from your website, such as referring them to your blog page.
10. Optimize Social Media
One of the most basic tools for promoting your brand and website is social media. In terms of your SEO, having a strong social media presence will bring traffic to your website which will indirectly improve your Google rankings. It is therefore wise to never skip social media in your SEO strategy, but instead to optimize by sharing your content within your socials and linking users to your website. We can also help with this!
Hopefully, with these 10 tips, you can start to really optimize your SEO and improve your website's Google ranking. High-quality fresh content is key with appropriate keywords weaved throughout. Backlinks, internal links and outbound links need to be prioritized, headings and URLs optimized and always pay attention to and optimize your social media.